HARDGOODS * SOFTGOODS * RETAIL * MANUFACTURING
Expertise
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Branding and Marketing
Created a mission Statement? Have a great asset in your mission? The key is transforming it into a recognizable story with which consumers will identify. The delivery is vital to create or capture an audience of consumers who are compelled by your story to support you. Success occurs when true passion is transferred into the product or service and relayed on to motivate your target market. Four Leaf Group can help deliver the right message to the consumer in seconds helping establish a recognizable brand.
Financial Development
Obviously, no other service mentioned is relevant without fiscal responsibility. Although every business strives to successfully market product(s) or service(s), none can do it for very long if they are losing money or under-capitalized. Every aspect of our strategic planning process is a stepping stone to the overall objective of achieving profitability for long term growth and stability. We can help to better understand financial health and devise a plan to assure obtainment for now and well into the future.
Graphic Design
Artwork- A fresh approach to a tired design or refinement of an existing design is available through our professional Design Services.
Print Design– Websites, Marketing Materials, Tradeshow Materials, Banners, Graphics are all areas in which we can assure you receive the greatest impact at the lowest cost.
Custom Creations– We can work with you to bring your “Vision” into focus!
Print Design– Websites, Marketing Materials, Tradeshow Materials, Banners, Graphics are all areas in which we can assure you receive the greatest impact at the lowest cost.
Custom Creations– We can work with you to bring your “Vision” into focus!
IT and Data Management
Sales Analytics- Successful marketing of any product requires proper analysis of sales for a clearer understanding of the market. POS (point of sale) analytics is an art form that can make or break any company presenting a product at retail. At the most basic level which product(s) are selling in different markets within a specific retail environment this information is crucial to the success of a program. In today’s retail landscape, you can’t wait to receive a replenishment order to find out what is selling; you must know well ahead of time. This not only helps forecasting for production and inventory, it provides insight that forces proactivity. If a product is selling out in all retail locations except one…it is likely that it is improperly marketed in that area. Maybe it is priced incorrectly or another product has been placed in its home. Extensive analytics at the “item/location” level or point of sale, is necessary for success. There are many variables to analytics and some components require additional fees when retail programs have been sold.
Web Administration- Today’s Consumer goes first to the Internet to research a product or company. You need not only have a web presence, you must have an active web presence. Your Website must proactively react to market competition, sales trends and reflect an active awareness of popular culture.
Web Administration- Today’s Consumer goes first to the Internet to research a product or company. You need not only have a web presence, you must have an active web presence. Your Website must proactively react to market competition, sales trends and reflect an active awareness of popular culture.
Logistics and Distribution
Transportation and logistics can have a tremendous impact on production cost. Factoring this element into financial planning and continuation of research into how to lower these costs is critical. Consolidating shipments, packaging design and display type and material can all have an impact on freight cost. Certain carriers may be better suited than others depending on the freight, geographies and quantities. We can research and weigh the advantages of convenience verses cost without bias. Every scenario is unique. We perform the due diligence on each scenario and assure you are not merely using a carrier of convenience.
Product Sales Management
Four Leaf Group will help facilitate sales through existing and new contacts derived through multiple marketing channels.
Our team can develop through market research, focus groups appropriate to the product/service offerings, and package or display designs that meet retail requirements.
Four Leaf Group can assist in developing a recruitment strategy to hire and train individuals and outside organizations as a complete sales team.
Four Leaf Group will examine and facilitate direct sales efforts with “Partnership Branding Strategies” that co-exist with other successfully branded firms with possible private branding opportunities.
Four Leaf Group can prepare, educate and deliver sales presentations to other preset appointments.
Our team can develop through market research, focus groups appropriate to the product/service offerings, and package or display designs that meet retail requirements.
Four Leaf Group can assist in developing a recruitment strategy to hire and train individuals and outside organizations as a complete sales team.
Four Leaf Group will examine and facilitate direct sales efforts with “Partnership Branding Strategies” that co-exist with other successfully branded firms with possible private branding opportunities.
Four Leaf Group can prepare, educate and deliver sales presentations to other preset appointments.
Production Management
The processes followed to produce product(s) and fill orders must be solid and efficient. Just like sourcing, R&D and production management is a continuous improvement process. Identifying unnecessary production steps and rectifying bottlenecks will lower production time and cost, making end products more profitable and competitive in the marketplace.
Research and Development
Diversification in your product offerings combined with examination of other market segments for distribution can ignite growth in new areas. This type of discovery can be important and protect from shifts in the external, consumer market that are beyond control. Expansion of a product offering to leverage available resources or exploit the inherent value of existing product(s) can represent additional opportunity. R&D is no longer a simple study of design and emotional attachment or perception.
Scheduling and Forecasting
How much of each product needs to be made and when do you need to make it? What is your true capacity and what are accurate lead times? What delivery dates can be committed? Answers to these questions must not be speculative. Constantly evaluating POS data, potential sales residing in the sales pipeline, and existing open orders allows for the creation and management of production schedules that are realistic and obtainable. This important aspect of daily business is impossible without allocating appropriate time and resources. Let us help you achieve without sacrificing efficiency.
Sourcing and Procurement
Four Leaf Group offers exceptional sourcing and procurement program services. These services include International sourcing solutions in a global economy. All materials used in the selling of products (i.e. Displays, racks, marketing materials, sales brochures, packaging, packing materials, etc.) must be purchased. Sourcing these products successfully (finding and negotiating the best possible prices) is invaluable to your success at the retail level. Retailers often insist on high margins and low purchase prices which places pressure on your profits. We have mature relationships with vendors that can directly impact your bottom line. This element is often overlooked and can negatively affect your profits. With new product designs, suppliers leaving the market or changing price points; proper sourcing research should never rest. We have mature relationships with the people who can properly and efficiently serve you. We also have the practical experience to navigate the often challenging obstacles like Duty Taxes, Customs, International Compliance and common certifications required in today's marketplace.
Systems and Process Analysis
Four Leaf Group Solid systems and processes are paramount to solid, sustainable growth. It’s important to establish these systems and processes for your business early and not have to overhaul them later. Tracking customer orders, material purchases, expenses, pipeline data, inventory, etc. must not be neglected. Access to this data in a timely manner is not a matter of convenience; it’s a requirement for doing business. Many businesses may not want to incur the expense of a software solution (Enterprise Resource Planning-ERP); However, it often becomes a requirement in support of healthy growth. This often leaves businesses lost and confused wondering where to turn for advice they can trust. We can assist in developing a plan to implement a solution that can track vital business data systematically.
Total Business Consulting
Four Leaf Group has the expertise to evaluate all aspects of business and make professional recommendations to improve all aspects of the model. We will develop a proper Business Plan, Marketing Strategy, and the processes required for execution.
Trade Show and Promotional Services
Presentation of product(s) and/or service(s) must be geared toward the audience to whom they are being presented. So, finding the proper balance between Product Presentation and Product Demonstration is extremely important. We have the experience necessary to access the audience and administer the proper amount of interaction to make a promotion a valuable investment. We also have access to a wealth of Vendors who can provide you with the most impactful materials at the lowest cost.
Website / Social Media Creation and Administration
Presentation of product(s) and/or service(s) must be geared toward the audience to whom they are being presented. Your Brand Messaging must also be delivered in an engaging / memorable way. Failure to have a comprehensive and cohesive strategy for "Virtual Presentation" of your Brand or Product will result in lost sales and missed opportunities. How you communicate your story is crucially dependent upon the vehicles available to deliver it and your ability to optimize them. Allow Four Leaf Group to assist you in this important and often neglected Marketing arena.
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All Rights Reserved Four Leaf Group LLC 2017
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